In 1992, PepsiCo of the United States had a whim and launched a “refreshing limited edition” colorless cola called Crystal Pepsi. (*The video number at the end of the article helps you paste the advertisement of that year, ? If you are interested, please click to see it)
I originally thought that I could grab a place in the market with small and fresh colors, but I didn’t expect that after tasting it, people agreed that “this is too bad to drink”!
As a result, Crystal Pepsi withdrew from the market just three years after its launch.
In 2022, the 30th anniversary of Crystal Pepsi, this cola will make a strong comeback! Give benefits to fans who support it, so that everyone has the opportunity to re-taste this nostalgic taste.
Todd Kaplan, VP of Marketing for PepsiCo PepsiCo, said: “We wanted to do something special and give a gift to passionate fans who have been craving the return of Crystal Pepsi online. The limited edition Crystal Pepsi has traveled from 1992 to 2022. It’s also the best way to start the new year.”
However, it is not easy to drink this colorless cola, because it is not sold publicly this time, and is only provided to 300 lucky fans as a raffle prize.
Participation is simple, just tweet with the hashtags #ShowUsYour90s and #PepsiSweepstakes, upload a photo of yourself in the 1990s, and stand a chance to be the lucky winner to win six bottles of Crystal Pepsi.
